Search Engine Optimization (SEO)

What you will be taught?

A. Objectives

Improve search engine rankings for targeted keywords.
Increase organic traffic to the website.
Enhance user experience and engagement.
Build long-term online authority and brand visibility.

B. SEO Audit:

Comprehensive website audit to identify current SEO performance.
Technical SEO analysis (site speed, mobile-friendliness, crawl errors, etc.).
On-page SEO analysis (meta tags, headings, content quality, etc.).
Off-page SEO analysis (backlink profile, social signals, etc.).

c. Keyword Research:

Identification of high-impact keywords relevant to the client’s industry.
Analysis of keyword competition and search volume.
Long-tail keyword opportunities.

D. On-Page Optimization:

Optimization of meta titles and descriptions.
Improvement of website content for target keywords.
Internal linking strategy development.
Optimization of images and multimedia.
Implementation of structured data markup (Schema.org).

E. Technical SEO:

Fixing crawl errors and broken links.
Improving website load speed.
Enhancing mobile-friendliness.
Setting up and optimizing Google Search Console and Bing Webmaster Tools.
XML sitemap creation and submission.

F. Off-Page SEO:

Backlink building strategy development.
Outreach for acquiring high-quality backlinks.
Monitoring and disavowing harmful backlinks.
Social media integration for SEO.

G. Content Strategy:

Creation of a content calendar.
Development of blog posts, articles, and other content.
Optimization of existing content.
Guest blogging and content syndication.

H. Local SEO:

Optimization of Google My Business profile.
Citation building and management.
Local keyword optimization.
Managing online reviews and ratings.

• Practical sessions
• One on One session to clear doubts