Search Engine Marketing (Google ads)

What you will learn?

A. Strategy Development
Campaign Objectives: Define specific goals for each ad campaign.
Market Research: Conduct research to identify target keywords, audience segments, and competitors.
Budget Allocation: Define the budget for each campaign type (search, display, video, etc.).

B. Account Setup and Audit

Account Setup: Create and set up Google Ads account if not already done.
Account Audit: Perform an audit of the existing account (if applicable) to identify areas of improvement.

C. Campaign Setup

Keyword Research: Identify and select relevant keywords for the campaigns.
Ad Group Creation: Organize keywords into relevant ad groups.
Ad Creation: Write compelling ad copy and design display ads.
Ad Extensions: Set up appropriate ad extensions (sitelink, callout, structured snippets, etc.).
Targeting: Define audience targeting parameters (demographics, location, device, etc.).
Bid Strategy: Implement bid strategies aligned with campaign objectives.

D. Campaign Management

Ad Scheduling: Schedule ads to run at optimal times.
Budget Management: Monitor and adjust the budget as needed to maximize ROI.
Performance Tracking: Continuously monitor ad performance metrics (CTR, CPC, conversion rate, etc.).
E. Optimization
Performance Analysis: Regularly analyse performance data to identify trends and areas for improvement.
Adjustments: Make data-driven adjustments to keywords, bids, ad copy, and targeting.
A/B Testing: Conduct A/B tests to optimize ad performance.

• One on one sessions for doubt clearance
• Practical and live sessions